KPN | iTV Online
With KPN's iTV Online you can watch tv on every Wifi device. That's cool, but the feeling that comes with watching TV on your iPad or iPhone is different. So, for the tease campaign, we decided to bring that cosey feeling to your iPad. 50 influencials received a direct mail iPad skin, which they could customize with stickers. Twitter, blogs and other media picked it up and a new 'wannahave' was born.